Why ENX Considers Kraft Business Systems Elite:
- Focus shift. Production print is a new offering for Kraft Business Systems, which placed four units during the past year. The dealer also shifted its marketing focus to three core types of clients.
- New business. Kraft Business Systems developed a team and strategy for closing production business, which led to securing two significant accounts.
- Fresh approach. The dealer adopted a new foundation for running its business, employing the Entrepreneurial Operating System model to provide clear, attainable expectations for the team.
- Stately support. Michigan institutions, including several universities and homeless shelters, are among the organizations supported by Kraft Business Systems. Employees often suggest fundraising drives, including food and clothing, that the dealer will back.
Biggest Accomplishment of the Past Year:
Kraft Business Systems did its best to get ahead of the pandemic and ensured that all team members were working in unison to handle day-to-day client needs.
We are very proud of the year we had! With COVID still as prominent an issue as ever, supply chain issues, two business acquisitions in the Detroit market, and implementing a new ERP system, our year was busy as ever.
I am proud that through everything, we have continued to stay focused on our core purpose: relentless commitment to the customer experience. We have added new software tools and bot technology to truly drive our success in innovating the way our customers do business!
This was a great year to have the team recognized for all they have done we are proud and thankful that ENX chose to award Kraft this year.
– Jeff Cousins
President and CEO, Kraft Business Systems
Each year, ENX Magazine judges Elite Dealer applicants on a number of criteria, from technical service excellence to marketing proficiency, growth initiatives, technology leadership, industry accolades and philanthropy. Those dealers chosen are profiled in the December issue of ENX Magazine. “We salute this year’s cast of Elite Dealers, who continue to demonstrate an unwavering commitment to customer and technical service excellence in the face of unprecedented challenges,” said Susan Neimes, managing editor of ENX Magazine and ENX The Week In Imaging. “Each dealer has exhibited unparalleled resilience in continuing to adapt to the evolving needs of their customer base. At the same time, the Elite Dealer is mindful of preserving internal jobs and fomenting a family-based culture, because their people are the face of the organization. This year’s list is a testament to teamwork and unity.”
From the entire Kraft Business Systems Team:
Thank you to all of our clients and partners, for your business and support this past year. With everything that has been going on in the world, we feel very blessed to be as successful as we were, and we are excited about our plans for being able to serve your businesses in the future!
About ENX Magazine
ENX Magazine is a monthly publication dedicated to the office technology and document imaging industry since 1994. Now in its 28th year, ENX Magazine continues to deliver exclusive editorial coverage on market opportunities and issues, news and trends, company profiles, new products, and industry insights. With a monthly circulation of more than 25,000 hard copies, ENX Magazine serves as a leading integrated resource that brings together industry people, products, and business concepts and strategies for office technology industry professionals.
The magazine also publishes ENX The Week In Imaging, a weekly e-newsletter that provides news, profiles, technology and business updates, along with blogs from some of the industry’s most prominent
players.
